OpenText Digital Asset Management
Build brand consistency with easy and secure access to rich media assets
See why OpenText is a leader in digital asset management.Get IDC MarketScape Assessment
Overview
OpenText™ Digital Asset Management (DAM) is a powerful, innovative, and highly scalable digital asset management (DAM) solution that manages rich media content through creation, distribution, and retirement using practical AI from OpenText™ Experience Aviator. OpenText DAM offers an integrated digital library for marketing, branding, commerce, broadcast, heritage, security, and training content. Innovate with a leader in DAM—see why OpenText is the media management choice for enterprises worldwide.
How OpenText DAM can benefit business
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Save time
Quickly obtain the right content for each task or project with powerful AI-enabled search to increase productivity.
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Empower modern work and collaboration
Work together with internal and external colleagues on digital media management and ensure the same standard of quality.
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Improve accuracy and compliance
Increase performance and avoid confidentiality, regulations, or usage restriction breaches with aligned approval processes for employees and partners.
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Optimize creative workflows
Automate repetitive tasks, track project progression, and measure content performance using custom workflows, flexible metadata, generative AI from Experience Aviator, and seamless integrations.
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Expand easily to new channels
Adapt rapidly to emerging customer touch points while ensuring consistency in brand and style using a common rich media repository.
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Accelerate user engagement
Reduce training times and speed transformation by embedding media services into familiar applications.
Why OpenText DAM?
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Analyst recommended
Leverage a solution that industry analysts consistently rate among the best digital asset management software products.
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Powerful performance
Tackle the largest libraries, the most complex workflows and the trickiest integrations with ease.
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Flexible deployment
Run as a service in the OpenText Experience Cloud or implement in any cloud or data center.
Key features
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Powerful search
Offers leading search capabilities, including intuitive keyword search, complex multi-term search, adaptive facets, and shareable search templates—all turbo-charged using Experience Aviator AI media analysis.
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Maximum extensibility
Uses comprehensive APIs, versatile integration frameworks, and a library of connectors to extend and integrate digital media services into other systems and processes and offers powerful configuration tools for no-code optimization.
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Access control and personalization
Combines simple integration into authentication services with powerful tools for governing user experiences as well as accessing content and functions.
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Collaboration and workflows
Includes no-code tools for designing and deploying workflows to enable effective collaboration with internal and external users and automate repetitive manual tasks.
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Flexible metadata
Offers a choice of pre-built templates or “build your own” metadata models to record and structure all the important asset metadata, including tags, expiry dates, linked object data, usage rights, approval history and custom fields.
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Limitless scalability
Handles large file sizes and enormous libraries and allows users to manage billions of assets and petabytes of data, without searches taking longer.
How to buy
OpenText Digital Asset Management
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| Digital asset editing and management |
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| Metadata management |
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| Digital rights management |
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| Integration services and comprehensive APIs |
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Experience Aviator
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Integration for Shutterstock
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Integration for Adobe Creative Cloud
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| Public cloud |
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Comprehensive integrations
Leverage a wide range of integrations from OpenText and our partners for seamless connectivity and efficient workflows
Adobe After Effects
Adobe Experience Cloud
Adobe Illustrator
Adobe InCopy
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Adobe Workfront
Amazon CloudFrontAWS Rekognition
CI Hub
Figma
Getty Images
Google Docs
Google Drive
Google Sheets
Google Slides
Google Vertex Imagen AI
Google Vision AI
Highspot
Hootsuite
Microsoft Azure AI
Microsoft Azure CDN
Microsoft Active Directory
MS Entra ID (Azure AD)
Microsoft Excel
Microsoft OneDrive
Microsoft Outlook
Microsoft PowerPoint
Microsoft SharePoint
Microsoft Word
Okta Authentication
Salesforce Marketing CloudSalesforce Sales Cloud
Salsify ProductXM
SAP C/4 HANASAP S/4 HANA
Shutterstock
Sketch
Vidyard
WordPress
YouTubeAccelerate the value of OpenText DAM
Deployment
OpenText offers deployment choice and flexibility for OpenText DAM.
- Accelerate cloud strategies with OpenText cloud expertsOpenText Private Cloud (Single Tenant) on OpenText Cloud, AWS, GCP, or Azure
- Extend your teamOff Cloud, on-premises software, managed by your organization or OpenText
Professional Services
OpenText Professional Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
- Get a trusted partner to guide your information management pathYour journey to success
- Propel your business into the future with modern solutionsNextGen Services
- Accelerate your information management journeyConsulting Services
- Unlock the full potential of your information management solutionCustomer Success Services
Training
OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.
- Learn how to customize and integrate OpenText Media ManagementOpenText Media Management Training
- Meet the demands of all types of users for effective adoptionLearning Services
- Unlimited access to training with personalized tiers to fit your needsLearning Subscriptions
Partners
OpenText helps customers find the right solution, the right support, and the right outcome.
- Search OpenText's Partner directoryFind a Partner
- Industry-leading organizations that enhance OpenText products and solutionsStrategic Partners
- Explore OpenText's Partner solutions catalogApplication Marketplace
Communities
Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.
- Explore ideas, join discussions, and networkOpenText’s forums
Premium Support
Optimize the value of your OpenText solution with dedicated experts who provide mission-critical support for your complex IT environment.
OpenText DAM resources
Salt River Project speeds the creative process and enhances service
Learn more
PBS Connects digital media supply chain with OpenText
Learn more
