World Quality Report 2024-25

Current insights on GenAI and test automation

Person holding tablet showing report

Embrace automation and quality engineering to enhance efficiency

The use of emerging technologies in software development and delivery operations is no longer a goal but a necessity. Generative artificial intelligence (GenAI) and test automation are leading the way in meeting new and existing challenges, as well as increasing productivity and efficiency.

Read the 2024-25 World Quality Report: Futures in Focus report for insights on the importance of quality engineering. Key recommendations include:

  • Developing an enterprise-wide QA automation strategy to achieve consistency and drive cost-efficiency.
  • Leveraging GenAI’s potential to enhance and accelerate test automation.
  • Future-proofing QA automation tools to streamline integration with emerging technologies.
  • Understanding that GenAI will not replace your quality engineers but will significantly enhance their productivity.
  • Evaluating how quality engineering contributes to business objectives, such as customer satisfaction, revenue impact, and overall product quality.

Regional reports

Australia and New Zealand

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Belgium, Netherlands and Luxembourg

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Eastern Europe

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Nordic Region (except Sweden)

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Southern Europe

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United Kingdom

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