Customer journey and data
Orchestrate every step of the customer journey—from acquisition to loyalty
Get started
Customer profiles and audiences
Sales has one set of data on your customers, marketing has another, and operations has one, too. Create and manage customer profiles to unite data, such as behavioral and demographic, from multiple sources.
Customer journey monitoring
Customer needs and preferences aren’t static. Monitor interaction performance through intuitive dashboards and allow users to quickly adjust and optimize the journey.
Customer experiences
What’s the next best step to take with your customer? How do you know? Automate and integrate next actions based on customer behaviors across different channels and data sources.
See what our customer journey and data solutions can do for your business
-
Build lasting customer relationships
Use analytics and AI for valuable insights that help you better understand your customers, provide exceptional service, boost satisfaction, and foster long-term loyalty.
-
Gain customer data insights from every interaction
Combine all your customer experience data from every touchpoint, breaking down silos and streamlining management for a clearer, more connected view of your customers.
-
Enhance journey visibility and make smarter decisions
Easily explore vast amounts of data with self-service tools and smart insights, all powered by advanced AI, to help you make more informed decisions with confidence.
-
Make things easier on users
Let business users drag and drop actions with a simple UI, and give technical users the flexibility to integrate data sources and create complex, multi-step experiences.
-
Customize dashboards to your needs
Create and launch dashboards customized to fit the unique needs of your organization, team, or function—including operational metrics beyond just the customer journey.
-
Increase conversions and keep customers coming back
Personalizing customer experiences makes your marketing efforts more effective, building lasting customer loyalty and retention long after the purchase.
Unlock the value of personalized customer experiences
Break down data and journey barriers. Capture and truly understand customer data to create personalized experiences that connect every channel. This way, you can guide the next best actions and provide consistent, meaningful interactions at every step.
-
OpenText™ Customer Data
Personalize experiences and communications to drive customer loyalty
-
OpenText™ Core Journey
Transform customer experiences with data-driven journey management
Learn more
Your organization collects valuable customer data from every interaction—whether it's through social media, your website, or direct communication. Are you making the most of it?
OpenText™ customer journey and data insights software enables you to capture, aggregate, and analyze customer data, profiles, and signals across the entire buying journey. Armed with a complete understanding of the customer experience, you’ll make smarter decisions that boost customer engagement and satisfaction.
