Marketing Asset Management
Automatically deliver targeted, consistent content to increase impact
Overview
Marketing Asset Management solutions enhance productivity with customizable workflows, automated publishing and integrations with all the other applications on which marketing and creative teams rely.
Key Benefits
Make better decisions, reduce review cycles and publish faster to achieve better results.
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Optimize creative workflows
Automate repetitive tasks, track project progression and measure content performance with custom workflows, flexible metadata and seamless integrations.
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Easily expand to new channels
Leverage a rich media repository to rapidly adapt to emerging customer touchpoints while ensuring brand and style consistency.
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Save time
Increase productivity with a powerful search tool that helps teams quickly obtain the right content for each marketing campaign.
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Track and analyze highly targeted campaigns
Synchronize data, experiment with content, test audience engagement and analyze results based on KPIs, clicks and site interaction for a complete campaign view.
Business impacts
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Creative collaboration
Marketing projects are complex and involve multiple teams, such as creative, legal and sales. Disconnected systems hinder collaboration and reduce output quality. Align on projects to increase productivity, consistency and impact.
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Intelligence and automation
Marketing teams must keep up with demand for new, personalized content delivered on all channels. Budgets do not increase at the same pace as demand, taxing resources. Leverage AI and process automation to multiply productivity.
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Data-driven decisions
Effective marketing activities require informed decisions. With data stored in multiple systems, marketers do not have a full picture and rely on instinct and opinion. Collect and analyze data for intelligent decision-making.
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Marketing applications
Marketing professionals use unique applications for tasks, such as graphic design, budgets and social platform management. Switching between applications is inefficient and frustrating. Connect isolated applications to improve employee satisfaction.
Leaders trust OpenText
See how customers are succeeding with Marketing Asset Management solutions.
See more success stories
Explore the components of the solution
Products
Solve business challenges with OpenText.
- OpenText™ Media ManagementQuickly and securely access rich media assets from a central location
- OpenText™ TeamSite™Create relevant, personalized experiences across customer channels
- OpenText™ Media Management Connector for Salesforce® Marketing CloudCommunicate with customers better, faster and more consistently
Professional Services
OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
- Accelerate the Information Management journeyConsulting Services
- Comprehensive Information Management services and resourcesExplore Professional Services
- Reduce time to value with rapid implementationPackaged Services
Partners
OpenText helps customers find the right solution, the right support and the right outcome.
