OpenText Customer Data

Map and activate attributes across CRMs, CDPs, and preference centers to drive personalization and improve targeting.

Dynamically trigger personalized content using rules-based segmentation at the time of communication, no batch processing needed.

Capture and enforce data permissions, opt-in status, and channel preferences in real time across all touchpoints.

Bridge gaps in existing customer data systems by adding segmentation logic and personalization rules without adding a new database.

Manage data permissions, enforce policies, and ensure compliance with regulations like GDPR and CCPA using built-in governance tools.

Provide customer attributes and audience segments to downstream systems including messaging and journey tools for consistent, personalized engagement across channels.