Customer Journey and Data

OpenText Customer Data

Personalize experiences and communications to drive customer loyalty

OpenText Customer Data application running on a computer

Overview

Optimize data-driven experiences to improve conversion rates

OpenText™ Customer Data enables organizations to deliver the right interaction, at the right time, in the right place, and in the right context. Providing a common view of customer profile and audience data across various touchpoints, OpenText Customer Data allows businesses to provide relevant and contextual customer experiences and communications.

How OpenText Customer Data can benefit business

  • Enhance existing solutions

    Provide rich and relevant customer experiences through OpenText™ Web (TeamSite) and enable targeted communications through OpenText™ Communications.

  • Personalize customer experiences

    Deliver the right message at the right time and through the right channel to increase conversion rates.

  • Maximize productivity

    Leverage easy personalization at scale to get the most from marketing efforts.

  • Centralize governance

    Improve customer data management and regulation compliance with a single system integrated with frontline applications.

Why OpenText Customer Data?

  • Unified customer engagement

    Break customer engagement silos to personalize experiences and communications and achieve higher conversion rates.

  • Audience aggregation

    Combine audiences from disparate sources, such as Google Analytics and Google BigQuery, to focus and personalize messaging to those most receptive to it.

  • Deployment flexibility

    Choose the right deployment option, whether on-premises, in a virtual private cloud, in a public cloud or through OpenText™ Managed Services, for the organization’s needs.

Key features

  • Customer profiles and audiences

    Creates and manages customer profiles to unite data, such as behavioral and demographic, from multiple sources.

  • Integration with Google Marketing Platform

    Gathers valuable segment and audience data to feed OpenText Customer Data.

  • Integration with OpenText Web and OpenText Communications

    Improves and personalizes customer experiences and communications while continuously enriching customer profiles, enabling personalization at scale.

  • Custom connector capability

    Allows users to create connectors for any other data source or application.

  • Privacy control

    Securely captures and controls data as required by privacy rules and regulations, such as GDPR.

Accelerate the value of OpenText Customer Data

Deployment

OpenText offers deployment choice and flexibility for OpenText Customer Data.

Professional Services

OpenText Professional Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.

Partners

OpenText helps customers find the right solution, the right support, and the right outcome.

Training

OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.

Communities

Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.

Premium Support

Optimize the value of your OpenText solution with dedicated experts who provide mission-critical support for your complex IT environment.

OpenText Customer Data resources

The demise of the third-party cookie and the rise of first-party data

Read the ebook

OpenText Experience CDP

Read the overview

The demise of the third-party cookie and the rise of first-party data

Read the ebook

OpenText Experience CDP

Read the overview

Using first-party data to deliver personalized digital experiences at scale

Read the blog

Introducing OpenText Experience CDP

Read the blog

Using first-party data to deliver personalized digital experiences at scale

Read the blog

Introducing OpenText Experience CDP

Read the blog