OpenText Digital Asset Management
Propel rich media workflows with enterprise digital asset management
See why OpenText leads in digital asset managementGet IDC MarketScape Assessment
Enterprise digital asset management
Your teams need to be able to create, collaborate on, and efficiently deliver high-quality, consistently branded content—and that means your organization needs a simple, unified digital asset management solution.
Why OpenText Digital Asset Management?
An enterprise DAM with the speed, flexibility, and scale to support every team.
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analyst-rated digital asset management solution
Rely on DAM software consistently recognized by industry analysts for performance, scalability, and innovation. - 1B+
assets managed—built for enterprise scale
Support massive content libraries, diverse formats, and global teams with limitless scalability. - 360°
coverage with end-to-end asset control
Gain full visibility and governance across the rich media lifecycle with automation and AI.
The OpenText DAM integration into Adobe® Premiere® was a game changer. The platform’s search capabilities and seamless tools made it a no-brainer for our team.
Use cases
Empower marketing, creative, IT, and commerce teams with digital asset workflows tailored to their needs. From campaign acceleration to omnichannel delivery, OpenText DAM helps every role manage and scale rich media with speed and consistency.
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Manage rich media assets across departments using DAM software with centralized control, AI tagging, and workflow automation to increase efficiency and reduce risk.
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Use AI-powered tagging to automatically label images and videos, making digital asset management faster, more accurate, and less manual.
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Connect OpenText DAM with marketing, PIM, creative, and commerce tools to simplify digital workflows and boost productivity.
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Deliver brand-approved assets from your DAM library to websites, mobile apps, social, email, and signage to ensure omnichannel consistency.
Key features
Leverage the powerful capabilities of enterprise DAM software purpose-built for rich media management.
AI media tagging
Automates tagging of rich media assets using AI to improve searchability, accelerate reuse, and reduce manual work across teams.
Creative collaboration tools
Facilitates faster content production with built-in review, markup, and approval workflows for internal and external teams.
Asset library management
Organizes and secures digital assets with structured metadata, versioning, and permissions for consistent brand use.
Deployment flexibility
Offers flexible deployment options—including on-premises, cloud, or hybrid—to meet your organization’s IT strategy, security needs, and budget requirements.
Integration APIs and connectors
Connects DAM software with creative, marketing, and commerce platforms using out-of-the-box connectors and RESTful APIs.
Omnichannel delivery engine
Generates and delivers adaptive renditions to multiple channels and devices, ensuring content consistency everywhere.
How to buy
OpenText Digital Asset Management
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| Digital asset editing and management |
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| Metadata management |
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| Integration services and comprehensive APIs |
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Experience Aviator
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Integration for Shutterstock
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Integration for Adobe Creative Cloud
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Comprehensive integrations
Leverage a wide range of integrations from OpenText and our partners for seamless connectivity and efficient workflows.
Adobe After Effects
Adobe Experience Cloud
Adobe Illustrator
Adobe InCopy
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Adobe Workfront
Amazon CloudFrontAWS Rekognition
CI Hub
Figma
Getty Images
Google Docs
Google Drive
Google Sheets
Google Slides
Google Vertex Imagen AI
Google Vision AI
Highspot
Hootsuite
Microsoft Azure AI
Microsoft Azure CDN
Microsoft Active Directory
MS Entra ID (Azure AD)
Microsoft Excel
Microsoft OneDrive
Microsoft Outlook
Microsoft PowerPoint
Microsoft SharePoint
Microsoft Word
Okta Authentication
Salesforce Marketing CloudSalesforce Sales Cloud
Salsify ProductXM
SAP C/4 HANASAP S/4 HANA
Shutterstock
Sketch
Vidyard
WordPress
YouTubeAccelerate the value of OpenText DAM
Add-ons
Extend OpenText Digital Asset Management with add-ons from trusted partners.
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Utilize templates and text overlays to create original, brand-compliant content from assets stored in the DAM Library
Asset Builder for OpenText Digital Asset Management by Mediawide
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Empower creative and marketing teams to manage all their media-related workflow in one place, from initial request to delivery
Marketing Project Management for OpenText Digital Asset Management by Acheron
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Embed FADEL’s industry-leading usage rights management platform into creative processes to avoid costly license breaches
Rights Cloud for OpenText Digital Asset Management by FADEL
Integrations
Leverage a wide range of integrations from OpenText and our partners for seamless connectivity and efficient workflows.
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Streamline content creation and ensure brand consistency across all digital channels by combining DAM and Web CMS
OpenText™ Web CMS
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Easily and seamlessly collaborate with internal and external designers while preserving confidentiality
OpenText™ Hightail
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Seamlessly integrate media into Salesforce processes to enhance experience. Supports Sales Cloud and Marketing Cloud
Salesforce Connector for OpenText Digital Asset Management by Acheron
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Accelerate and standardize adding rich media to customer communications with the market leading CCM
OpenText™ Communications
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Integrate AEM Sites with OpenText DAM for improved scalability and flexibility
Adobe™ Experience Manager Sites Connector for OpenText Digital Asset Management by CyanGate
Industry Extensions
Specialized extensions for industry verticals.
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A comprehensive platform extension to manage medical, legal and regulatory (MLR) reviews and approvals, ensure compliance, and improve governance
Medical, legal, regulatory review for OpenText Digital Asset Management by Acheron
Deployment
OpenText offers flexible deployment options for OpenText DAM.
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Your cloud, your control
OpenText Private Cloud
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Free up resources, optimize performance, and rapidly address issues
OpenText Off Cloud Managed Services
Professional Services
OpenText Professional Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
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Get a trusted partner to guide your information management path
Your journey to success
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Accelerate your information management journey
Consulting Services
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Propel your business into the future with modern solutions
NextGen Services
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Unlock the full potential of your information management solution
Customer Success Services
Training
OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.
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Learn how to customize and integrate OpenText Digital Asset Management
OpenText Digital Asset Management Training
Partners
OpenText helps customers find the right solution, the right support, and the right outcome.
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Search OpenText's Partner directory
Find a Partner
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Explore OpenText's Partner solutions catalog
Application Marketplace
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Industry-leading organizations that enhance OpenText products and solutions
Strategic Partners
Communities
Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.
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Explore ideas, join discussions, and network
OpenText’s forums
Premium Support
Optimize the value of your OpenText solution with dedicated experts who provide mission-critical support for your complex IT environment.
OpenText DAM resources
OpenText Digital Asset Management
Read the product overviewProtecting your most valuable asset
Read the executive briefHow to start your digital asset management journey
View the infographic5 key considerations when starting your DAM journey
Read the white paperEmerging use cases for digital asset management
Read the white paperThrive in the digital world with enterprise performance digital asset management
Read the executive briefMeet the new challenges of digital evidence management
Read the executive briefOpenText Digital Asset Management
Read the product overviewProtecting your most valuable asset
Read the executive briefHow to start your digital asset management journey
View the infographic5 key considerations when starting your DAM journey
Read the white paperEmerging use cases for digital asset management
Read the white paperThrive in the digital world with enterprise performance digital asset management
Read the executive briefMeet the new challenges of digital evidence management
Read the executive briefDAM simplified with OpenText
Watch the video
San Jose Sharks drive fan engagement with OpenText DAM for SAP Solutions
Watch the video-
Digital asset management (DAM) is a business process and technology solution that enables organizations to effectively organize, store, retrieve, share, and maintain their digital assets throughout the content lifecycle.
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Digital assets include images, videos, documents, audio files, 3D models, animations, augmented reality/virtual reality, video games, HTML content and other media elements that form the foundation of an organization's digital presence and brand identity.
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Digital asset management encompasses more than just storage solutions; it represents a comprehensive approach to handling digital content in the enterprise environment. It helps organizations centralize valuable assets, build brand consistency and maximize value.
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DAM technology streamlines workflows and reduces the time spent searching for and managing digital assets, which can result in significant cost savings, improved productivity, better brand consistency, and reduced risk of unauthorized asset use.
What’s new in OpenText Digital Asset Management
Get the latest highlights in DAM innovation.
Read the blog
Generative AI in digital asset management
Learn more about how AI is changing the game in DAM.
Read the blog
6 reasons to integrate digital asset management with your web CMS
How to integrate rich media in digital experience management.
Read the blog
IDC MarketScape names OpenText a leader in intelligent digital asset management
DAM systems are a crucial part of modern brand management.
Read the blog
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