OpenText Communications vs Smart Communications
Learn why OpenText is the smarter choice for customer communications management (CCM)
The Smart Communications alternative
Discover how OpenText Communications outpaces Smart Communications with built-in GenAI, document accessibility, orchestration, messaging, and flexible deployment
| Swipe to see more | OpenText™ Communications | Smart Communications | Why this matters |
|---|---|---|---|
| Smart Communications drawbacks explained | |||
| Global presence | 23,000 employees[1], CCM deployed in 98 countries globally | 250-500 employees, limited global presence, focus in US, UK, Australia, Singapore, Germany and Switzerland[2] | Confidence to meet local regulations with a global footprint of CCM expertise |
| Knowledge-driven GenAI authoring | Easily tap into trusted content workspaces for GenAI usage | Does not provide[3] | Enables a faster path to approved communication design and content |
| Compliance with accessibility | Compliant CCM software with accessibility built in the design | Leverages 3rd party, Crawford Technologies to support accessibility[4] | Reduce risk and fines by making digital content accessible to all users |
| Journey management | Fully integrated journey mapping | Does not provide native journey mapping workflows to manage the personalization of communications[5] | Design experience journeys around insights and data triggers to monitor customer health and drive best actions |
| Assured message delivery | Only CCM solution with out-of-the-box failover capabilities | Does not provide | Reduce the risk of undelivered email and SMS messages, especially important for regulated industries |
| Flexible deployment choice | Deploy anywhere: cloud, hybrid, or on- premises | Limited to the cloud[6] | Choose how to deploy based on your business and compliance requirements |
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Leaders trust OpenText
Leaders trust OpenText
Top reasons to choose OpenText Communications vs Smart Communications
Discover what sets us apart from Smart Communications
Resources
OpenText: 72 Overall Score, Smart Communications: 64 Overall Score
OpenText beats Smart Communications in capabilities, market presence, company vision, overall strategy and GTM strategy
IDC MarketScape CCM Automated Document Generation
Learn moreAspire Leaderboard
Learn moreIDC MarketScape CCM Automated Document Generation
Learn moreAspire Leaderboard
Learn more
Personalize the customer journey for all your digital channels
Watch the videoSoar to new customer communications heights with AI
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Total Experience: The strategy fueling enterprises for the future
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Customer journey success is no accident
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Create customers for life with OpenText Experience Cloud
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Nationwide interview
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Manutan interview
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Send the right messages at the right time
Watch the videoWhat’s new in OpenText Communications
Read the blogNationwide Building Society gives member communications the personal touch
Read the blogOpenText named a Leader in three IDC MarketScape reports
Read the blogOpenText named a leader in the 2024 Aspire CXP and CCM Leaderboard market segment
Read the blogAre you ready to meet the European Accessibility Act 2025?
Read the blogElevate policyholder and claims experience with OpenText Communications
Read the blogEmbark on a journey to next-level personalization
Read the blogManutan combines digital services with the human touch to delight customers
Read the blogWhat’s new in OpenText Communications
Read the blogNationwide Building Society gives member communications the personal touch
Read the blogOpenText named a Leader in three IDC MarketScape reports
Read the blogOpenText named a leader in the 2024 Aspire CXP and CCM Leaderboard market segment
Read the blogAre you ready to meet the European Accessibility Act 2025?
Read the blogElevate policyholder and claims experience with OpenText Communications
Read the blogEmbark on a journey to next-level personalization
Read the blogManutan combines digital services with the human touch to delight customers
Read the blogHow can we help?
Footnotes
Footnote
- [1] OpenText, About us, as of 3/24/2025
- [2] Aspire Leaderboard, Independent Review of Smart Communications, as of 3/24/2025
- [3] Smart Communications, Next-Generation CCM Software, as of 3/24/2025
- [4] Smart Communications, Crawford Technologies on Partnering With Smart Communications, as of 3/24/2025
- [5] IDC, IDC MarketScape: Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment, 2024
- [6] Smart Communications clearly state they only provide a cloud offering – SmartCommunications, Scale SMARTER with SmartCOMM™, as of 3/24/2025
- [7] OpenText Blogs, OpenText named a Leader in three IDC MarketScape reports, 2025
- [8] OpenText, Nationwide Building Society, as of 3/24/2025