The upgrade has enabled us to use new features of the OpenText Exstream product, like the APIs, so we can connect more easily to SAP and to other systems. The connection between SAP and OpenText is a huge benefit for us. We produce more than 2 million documents annually. Every document that is generated in SAP, be it a bill, purchase order, or letter to personnel, is now done by one system, OpenText Exstream.
Technology is also critical in everyday communications with FARYS customers, such as water bills and letters. Opreel noted that the IT department at FARYS plays a vital role in supporting customer communications management (CCM) with technology that supports the creation, delivery, storage, and retrieval of outbound communications, including customer correspondence, marketing communications, new product introductions, and bill and payment notifications. “We have a clear IT vision for a centralized system where we can reach all our customers, whether it’s digital or paper, through a single platform,” said Opreel.
In the past, FARYS had relied on an external print shop to produce customer documents, which was costly and lacked flexibility. “If we wanted to add a new type of document, or if we wanted to change the layout, then we were dependent on the print shop to make those changes. This took a lot of time and cost us a lot of money. Also, if we were not satisfied with certain services, we couldn’t look elsewhere because we were tied to the print shop,” said Opreel.
Efficient and dynamic customer communications
Several years ago, to gain control, flexibility, and efficiency in its customer communications management (CCM) approach, FARYS assessed various solutions and ultimately selected OpenText StreamServe to provide the platform it needed. “We did a study, and at that time, OpenText StreamServe was chosen. We have a very big SAP landscape, and StreamServe integrated very seamlessly into that landscape,” said Opreel.
By moving to the OpenText CCM solution, FARYS was able to automate and customize customer documents to save time, money, and reduce the need for external resources. The solution allowed business users to quickly and easily create, edit, and personalize content for customers. Opreel reported, “One of the main benefits was that we were not dependent on the print shop anymore. This was very much appreciated from the business side, where they can do their own changes in layout, text, and fields.”
Boosting CCM with OpenText Exstream
After a successful StreamServe deployment, FARYS recently made the upgrade to OpenText Exstream, the next step in OpenText’s CCM roadmap. The upgrade would facilitate communications regardless of output channel, device, or screen size. The solution also featured connectors and improved API (REST) to ensure seamless integration with business applications such as SAP, in addition to content collaboration with OpenText xECM and Core Share and a digital signature application with OpenText Core Signature.
The initial OpenText StreamServe deployment and the subsequent upgrade to OpenText Exstream were supported by the OpenText Professional Services team. Opreel commented, “OpenText Professional Services not only provided expertise in the matter, but they really guided us through the whole project to make sure that we had a high quality, robust solution that we could build on in the future. This has been a huge benefit to us as we now have a solid platform that allows us to send thousands of documents out in a few seconds.”
The upgrade has also provided full visibility into the status of document delivery, tracking, and response. Opreel commented, “An important benefit to our application team is that they can monitor the whole document cycle, from the bills that are generated within SAP, to what is coming in OpenText Exstream, what has been processed for output, and which output channel. They can follow all these numbers through the OpenText technology and ensure that we are not losing any bills.”