Mediawide was established in 1996 with the purpose of helping publishers manage their editorial and advertising content. Mediawide built a web to print system that was well ahead of its time. In a matter of years both regional and national publishers were using this system. It wasn’t long before Mediawide spotted a glaring gap in the marketing process – between the designed marketing campaign and its actual roll out in different markets. Mediawide thus entered the field of corporate marketing, initially helping brands manage their print communication. Mediawide attained global corporate clients and soon became a trusted name in the marketing and advertising industry. With the advent of digital technologies Mediawide entered the digital space, supporting digital and even video adaptations – a first in its category. Today Mediawide can manage a brand’s entire creative portfolio – from traditional print ads, signages and collaterals to web banners, emailers and personalized videos from a single system.

Overview

Products and Services Overview

All companies need to generate marketing material, either print or digital, and most use agencies to perform these tasks. Every task such as changing a logo, product shot or adding custom location information, is charged for by the Agency, which can result in large annual costs. With Asset Builder, the agency can still create the asset, but when uploaded to OTMM, the Asset Builder can be used to customize, localize and personalize that asset. That means massive costs saving as the end users are creating and modifying their own marketing materials, within the established brand guidelines. Faster time to market, increased productivity and more effective content help to create a better customer experience. Asset Builder is an add-on module fully integrated solution to customize and localize assets located within the OpenText Media Management DAM.