Marketing and Communications
Gain customer insights across their journeys and improve conversation rates with scalable enterprise marketing solutions
Overview
Key trends
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To attract and retain customers in a competitive marketplace, 62% of CMOs have identified improving customer experience as a top priority.[1]
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Departments are looking to analytics to drive better decision-making, with 62% of CMOs identifying the need to improve their use of data insights.[2]
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Marketers are increasing their use of innovation and accelerating digital transformation, 42% of CMOs cite increasing the use of cloud as a top technology initiative.[3]
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25% of CMOs indicated their organization is looking to modernize their technology stack to improve performance.[4]
What makes OpenText different
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Enterprise-class CXM platform
Seamlessly scale from single departmental use to enterprise-wide, across all brands and geographies, with a single platform offering complete communications capabilities.
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Simplified omnichannel reach
Eliminate tech silos for communications message delivery to truly reach customers on their preferred channel at the right time.
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Google integration
Leverage the OpenText partnership with Google for expanded cloud platform, big data, analytics and personalization capabilities.
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Unified experience platform
Manage the full customer journey from acquisition to loyalty and across public websites, authenticated and business communications in one platform.
Leaders trust OpenText
See how customers are succeeding with Marketing and Communications.
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